1997: Johnson & Johnson Reach Power Brush

Johnson Johnson Power BrushAfter the success of DDI’s work on Johnson & Johnson’s Kids’ Shampoo bottle, the company was then commissioned to work on several more product design projects. Among the most significant was a redesign of their Reach Power Toothbrush . DDI incorporated many improvements and ergonomic features that made the product more effective and easier to use. The redesigned Power Brush was so successful that it was distributed and sold by Johnson & Johnson across the globe.