Part-action figure, part -collectible, 100% fully functioning electric toothbrush, the Johnson & Johnson Kids Power Toothbrush was another of the major product design projects undertaken by DDI in the mid-1990's. The final versions of the design were put into production and distributed worldwide in 1997.[Read More]
Another of the product design projects commissioned by Johnson & Johnson Asia Pacific was for a toothbrush that played music as it was used by children. Several final designs were required, each representing a different theme. Johnson & Johnson would go on to distribute. the Kids Musical Toothbrush internationally.[Read More]
After the success of DDI's work on Johnson & Johnson's Kids' Shampoo bottle, the company was then commissioned to work on several more product design projects. Among the most significant was a redesign of their Reach Power Toothbrush . DDI incorporated many improvements and ergonomic features that made the product more effective and easier to use. The redesigned Power Brush was so successful that it was distributed and sold by Johnson & Johnson across the globe.[Read More]
In the mid-Nineties, Johnson & Johnson Asia Pacific commissioned 200 designers to submit proposals for their redesigned Kids' Shampoo line. Traditional upright shampoo bottles with their covers on top were routinely being left open by children, leading to the contamination of the product.
DDI Founder Mark Victor Bautista worked with Johnson & Johnson's Beth MacDonald on a time-and-motion study with parents and their children ages 4 to 8-years old to develop an upside-down shampoo bottle with a large, easy-grip cap.
DDI's submission landed in the top 10 concepts chosen for the final...[Read More]