After the success of DDI's work on Johnson & Johnson's Kids' Shampoo bottle, the company was then commissioned to work on several more product design projects. Among the most significant was a redesign of their Reach Power Toothbrush . DDI incorporated many improvements and ergonomic features that made the product more effective and easier to use. The redesigned Power Brush was so successful that it was distributed and sold by Johnson & Johnson across the globe.[Read More]

In the mid-Nineties, Johnson & Johnson Asia Pacific commissioned 200 designers to submit proposals for their redesigned Kids' Shampoo line. Traditional upright shampoo bottles with their covers on top were routinely being left open by children, leading to the contamination of the product. DDI Founder Mark Victor Bautista worked with Johnson & Johnson's Beth MacDonald on a time-and-motion study with parents and their children ages 4 to 8-years old to develop an upside-down shampoo bottle with a large, easy-grip cap. DDI's submission landed in the top 10 concepts chosen for the final...[Read More]